Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.Jason Hartman
What do you want to be known for?
If someone mentions your name or business, what do you want them to say?
Some people can answer this question in a matter of seconds, while it may take others a lifetime to figure out.
What is Your Personal Brand?
Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see you. Your story reflects your conduct, behavior, spoken and unspoken words, and attitudes.
A personal brand is rooted in the minds of people in the market. Personal branding is the effort to communicate and present your value to the world.
We live in a time where everyone is overly focused on their branding, and not focused enough on their brand. Branding is surface level, where a brand is an emotional connection.
You use your personal branding to differentiate yourself from other people. Done well, you can tie your personal branding in with your business seamlessly.
Why Would You Want a Personal Brand?
Your personal brand can be vital to you professionally. It is how you present yourself to current and potential clients. It gives you the opportunity to ensure that people see you in the way you want them to, instead of in some arbitrary, possibly detrimental, way.
A true personal brand revolves around what other people say about you. Personal branding revolves around what you say about yourself.
It gives you the opportunity to highlight your strengths and your passions. It helps people believe they know you better.
People have much higher trust in a brand they relate to.
Why is Personal Branding Important?
You need to create a strong personal brand if you want to be considered influential. Your personal brand helps you stand out from everybody else.
A personal brand is a display board for your skills and knowledge.
Make sure the display board delivers great value consistently
People build trust when they can relate to your brand
In many ways, a personal brand makes you memorable and stand out from the competition.
How do you personally brand yourself ?
1. Build Credibility by Creating Content With A Purpose
Marketers love telling you to create tons of content
They’ll tell you to create more videos and write more blog posts.
Hopefully you’ll grow into an influential brand.
But wait !!
the sound strategy is to have a content calendar and a promotional budget in place.
As long as the content aligns with the vision and goals of your brand.
Every piece of content you create should be created with a budget and a specific goal in mind.
Your content must be in front of the right people at the right time of the day.
2. Launch an Online Presence That Reflects Your Expertise
Four Core areas to take note of before you launch :-
a. An Identity for your personal brand
You need to have a super value pitch that communicates to people who you are and what you stand for
I’m a Digital Marketing Trainer on a mission to create Million Graduates who are Proficient in Digital MarketingHemant Achamveedu
b. Short and long-term goals
Create meaningful short term and long term goals. Outline specifically the time frame and quantity of achievement to reach said goals.
c. Strengths , Skills and Weaknesses
The humility of a personal brand comes from openly showcasing your humanity.
Present your skills humbly and mention your strengths casually.
Be upfront about your failings is a great way to win trust
d. Your achievements
Showcase your achievements modestly and build credibility with your audience. People can trust an individual who backs up the smart talk with results.
Once you feel confident in these 4 areas, it’s time to Launch your presence.
3. Right mix of Personal Sites and Professional Profiles
Build multiple sites and profiles across platforms for people to find. This involves having a small number of personal websites and multiple professional profiles.
Ideally you should have
– 1 Personal website
Self hosted WordPress website with Google Sitekit and RankMath SEO
My Website => Mass Traffic Secrets
– 8-10 Professional profiles
You need to build these because each page of search results typically shows at least ten results. By taking control of at least 10 properties, you can compete for multiple key words.
Linkedin URL => Hemant Achamveedu
This is the visibility a personal brand needs
4. Be Consistent, Show Up & Serve
For a personal brand, it’s important that your social media channels are :-
a. Consistent across Platforms
A brand needs to be uniform in their content delivery mechanism. All professional profiles must radiate the same message.
b. Visually Appealing
Have a common theme , designer logo and unique style that represents the brand
c. Represents YOU
The styles must stand for the individual you are. A signature that affirms to the viewer of your strong presence online.
d. Resonates a powerful vibe
The energy and enthusiasm of your content must match with your presentation and in brand persona. How you do anything is how you do everything !!
Stick to your niche and be consistent.
Try to avoid confusing your audience by having an opinion about every other topic.
5. Narrow down on the Unique Selling Proposition
Find what is unique to your brand. Pivot this x-factor into the specialty that makes you different from the competition.
o What your Audience goals are ?
How many tribe members do you want to acquire in a month
o Who is your target audience ? How do you call them ?
Narrow down using professional+demographic data. Call them by a strong name.
o Where are the best places to connect with these people ?
Identify the social media platforms where your target audience is more frequent at.
o What kinds of content interests them ?
With these Four boxes ticked, you can figure out who you need to get in touch with in order to get in front of your audience
PRO TIP :- Leverage Influencer Traffic to Accelerate your personal branding campaign
Push your personal brand by getting endorsements or mentions from industry leaders.
- Who really has the power when it comes to exposure and endorsement of your brand ?
- Look to people in your industry who are highly successful and visible on social media.
- Look for the best platforms to connect with your audience. Get creative when it comes to asking influencers in your field for help.
When you’re starting out, connect with these folks online.
Keep track of these key players journey. These are the people who can share your brand with other interested people that they know.
This is an important facet of audience building.
Your Actions Need to Match Your Personal Branding
The secret of successful personal branding is an underlying consistency. You are trying to establish an external depiction of “you.” This means that you need to act consistently with that depiction.
Your Ideal People Start To Find You
When you consistently tell your story and share snippets of your personality. More people actively engage, follow and share your content. Being Contextual is key here
The more personality you can add to your business, the easier it will get to find your tribe. Over time you will build a community of like-minded people. They value your skills and see you as an industry expert.
You will notice that people will either love you or hate you, and that’s okay! You want to attract the right customers and repel away the non-believers.
You Build Trust With People Who Matter
When it comes to doing business with someone online. Studies show that 70-80% of people research an influencer before reaching out.
People like to feel like they know you, especially before they spend money or do business with you. That’s one of the reasons why personal branding is so important. It’s a way we can naturally build relationships and connections with people throughout the world.
Social media has become a place filled with highly reliable and resourceful information.. It’s important always to show our authentic selves. Our online activities are tracked. So make sure that whatever story you are selling is consistent across everything you say and do.
Consistency is one of the most significant factors in building trust with someone.
Your personal brand helps you stand out from everybody else. Personal branding gives you the opportunity to showcase your skill set and strengths online. Current and Potential clients are influenced by such activity.
The key to building a successful brand is to consistently show up. Be great at selling your story that people want to do business with you.
Step into your power and take the first steps towards building an Influential brand.
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